MoonPay, a leading blockchain payments infrastructure firm, has launched Web3 Tools, a new platform aimed at simplifying the Web3 experience for consumers. The platform offers a range of features, including authentication, identity verification, token-gating, ticketing, and insights, to help brands build communities, foster loyalty, and unlock new revenue streams.
Global brands such as Adidas, Gucci, Puma, and Mastercard have already utilized Web3 Tools in their initiatives. For example, Puma used the platform to create digital twins of its latest collections, allowing customers to purchase digital sneakers that could be redeemed for physical pairs.
MoonPay developed Web3 Tools using technologies acquired through its recent acquisitions of NFT solution ethpass, Plex Labs, and Nifty’s. CEO Ivan Soto-Wright emphasized the importance of simplifying the Web3 landscape for brands to fully realize the potential of digital ownership.
In addition to providing Web3 Tools, MoonPay offers assistance to companies in navigating the Web3 space, including compliance, know-your-customer practices, anti-money laundering measures, and fraud prevention. The company aims to serve as a bridge between Web2 and Web3, helping brands confidently explore new commerce opportunities.
As the crypto industry continues to evolve, MoonPay’s Web3 Tools are poised to play a key role in enabling brands to embrace the potential of blockchain technology and digital ownership.