The musical sensation ‘& Juliet’ has hit a major milestone by recouping its $17 million capitalization. The show, which reimagines the classic tale of Romeo and Juliet with a modern twist and a soundtrack of popular pop hits, opened on Broadway’s Stephen Sondheim Theatre in November 2022 and has been a hit ever since.
With 673 performances under its belt, ‘& Juliet’ has maintained an impressive average capacity of 95.5 percent and an average ticket price of $144.44 throughout its run. This success has made it the first new musical of the 2022-2023 season to announce recoupment, joining the ranks of other successful productions like Merrily We Roll Along, An Enemy of the People, and Gutenberg! The Musical.
Despite the challenges faced by the Broadway industry in recent times, ‘& Juliet’ has managed to thrive and bring joy to audiences. The producers of the show expressed their pride in being part of a production that has resonated with so many people and contributed to the industry’s recovery.
Looking ahead, ‘& Juliet’ is set to embark on a UK Tour in July, followed by a North American Tour in September and a German production in October. The musical, which features a book by David West Read and a score of pop songs by Max Martin, has already seen success on the West End, as well as in Australia and Singapore.
As the theater industry continues to navigate the challenges of the post-pandemic world, ‘& Juliet’ stands as a shining example of the power of live theater and the enduring appeal of the shared experience of human connection. With its successful recoupment and plans for future productions, ‘& Juliet’ is sure to continue captivating audiences around the globe.