TelevisaUnivision Partners with Issa Rae’s Ensemble to Boost Hispanic Creators in the Creator Economy
Spanish-language media giant TelevisaUnivision is making a big move into the creator economy by teaming up with Ensemble, a branded entertainment company co-founded by the talented Issa Rae, along with media industry veterans Ian Schafer and Matt Berger.
The partnership aims to provide Hispanic creators with new opportunities by connecting them with brands, offering access to production resources, and providing skills training. Ensemble will work closely with Así Studios, TelevisaUnivision’s in-house brand studio, to help creators expand their reach and visibility.
Creators participating in the program will have access to TelevisaUnivision’s studios nationwide and will be able to take part in “creator camps” tied to major events hosted by the media company. Their content will be integrated across TelevisaUnivision’s platforms, giving them exposure to a larger audience and potential collaborations with brands.
Dan Riess, executive VP and chief growth officer at TelevisaUnivision, emphasized the importance of providing equal opportunities and resources for Hispanic creators. He expressed excitement about partnering with Ensemble to support Hispanic creators in their journey to success.
Ian Schafer, president of Ensemble, highlighted the significance of empowering Hispanic creators and providing them with opportunities to engage with brands authentically. The partnership aims to create pathways for the next generation of Hispanic content creators to thrive in the industry.
Overall, the collaboration between TelevisaUnivision and Ensemble is set to make a significant impact on the creator economy, particularly for Hispanic creators looking to expand their presence and connect with brands in the cultural space.