Consumers are becoming increasingly aware of the impact of the food they eat on their health and well-being, leading to a growing trend of “free from” claims in bakery products. According to research by Innova Market Insights, more than half of bakery launches now include “free from” claims, with the most common being no additives or preservatives, GMO-free, and gluten-free.
In response to this trend, bakery developers are expected to focus on eliminating multiple undesirable ingredients in their products. This includes a combination of no additives or preservatives, GMO-free, no added sugars, and vegan or plant-based options. Additionally, there will likely be an increase in high-protein, low-carb offerings, and plant-based claims featuring ingredients like pea and chickpea.
One of the most significant certifications that bakery brands can leverage in this “free from” movement is USDA-Certified Organic. This certification ensures that products are produced without harmful chemicals, synthetic growth hormones, artificial flavors, colors, and more. CIRANDA, a leading provider of certified organic ingredients, emphasizes the importance of this certification in meeting consumer demands for clean and transparent products.
In addition to avoiding harmful chemicals, organic farming practices also protect rural and urban communities from exposure to synthetic pesticides. Synthetic glyphosate, a commonly used herbicide, has been linked to metabolic and liver disorders in adulthood, highlighting the importance of choosing organic ingredients.
CIRANDA has been at the forefront of the organic movement for 30 years, supplying top-grossing organic and natural brands with clean ingredients. Their commitment to quality extends to their cocoa powder, coconut products, flours, oils, and sweeteners, all of which can help bakery developers meet their “free from” labeling challenges.
As consumers continue to prioritize clean and transparent ingredients in their food, the demand for “free from” bakery products is expected to grow. By choosing USDA-Certified Organic ingredients from companies like CIRANDA, bakery brands can meet this demand while ensuring the health and well-being of their customers and the environment.