Apple is making moves to catch up on AI technology by potentially partnering with its longtime rival, Meta. According to reports, discussions have been held between Facebook’s parent company, Meta Platforms, and Apple about integrating Meta’s generative AI model into Apple Intelligence, the recently announced AI system for iPhones and other devices.
This potential partnership comes as Apple looks to expand its AI capabilities, with plans to work with various partners for more complex tasks. OpenAI’s ChatGPT was announced as Apple’s first partner for Apple Intelligence, with discussions also underway with other AI companies like Google, Anthropic, and Perplexity.
If these deals come to fruition, users could have the option to choose which external AI models they want to use in addition to Apple’s internal systems. This move highlights the unlikely alliances forming between major tech companies in the AI era, with Apple and Meta potentially putting aside their differences for the sake of technological advancement.
While the discussions are still ongoing and could fall through, the potential partnership with Meta could be a significant step for both companies in the AI race. With the distribution power of Apple’s devices, AI companies integrating with Apple’s platform could see a substantial financial windfall. This partnership could also help elevate Meta’s AI efforts and mark a rare olive branch between the two tech giants.
As Apple continues to explore partnerships with various AI companies, the future of its AI platform remains uncertain. However, Apple’s software leader, Craig Federighi, believes offering multiple AI options will cater to users’ diverse needs and preferences. With the AI landscape evolving rapidly, Apple’s potential collaboration with Meta and other AI companies could shape the future of AI technology on its devices.