The second season of Crypto: The Game (CTG) has taken the crypto world by storm, selling out in just 13 minutes and leaving thousands of fans scrambling for one of the coveted 800 spots. The survival game, built on the Base blockchain, has captured the attention of both crypto enthusiasts and outsiders alike, leading decentralized exchange Uniswap Labs to announce its acquisition of the game.
Uniswap Labs’ chief operating officer, Mary-Catherine Lader, expressed excitement about the acquisition, stating that Uniswap is focused on making on-chain experiences more human and fun. The purchase amount, a combination of cash, tokens, and equity, remains undisclosed. As part of the acquisition, CTG founders Dylan Abruscato, Tyler Cagle, and Bryan Lee will join Uniswap, with the companies already working on developing season three and exploring new interactive consumer crypto experiences.
CTG draws inspiration from popular TV shows like Survivor and Squid Game, with contestants buying in with 0.1 ETH and competing in challenges over a 10-day period. The grand prize pot has grown from $150,000 in season one to around $250,000 in season two, attracting sponsors like Adidas and crypto firm Wormhole. Uniswap Labs sponsored a challenge in season two, gaining insight into how CTG brings new users into the crypto space.
The game has garnered a cultlike following within the crypto community, with speculators watching from the sidelines and even a podcast dedicated to discussing the game. CTG has become a 24/7 crypto reality show, with drama, fan favorites, and villain arcs captivating audiences. Abruscato noted that about 10%–15% of fans are “normies,” indicating an opportunity to onboard new users to decentralized finance through the game.
With the full force of Uniswap Labs behind them, the CTG team is gearing up to make season three the best one yet. The acquisition marks a significant milestone for both Uniswap and CTG, signaling a new era of interactive and engaging crypto experiences for players and spectators alike.